Ann-Marie Ritchie, BACP

Ann-Marie Ritchie helps people facing stress, anxiety, grief and life changes. She works with issues like relationships, parenting strains, anger and low self-esteem. Young adult challenges, social anxiety and forgiveness are also areas she focuses on. She communicates in plain language and aims to make each session straightforward and usable.

Ann-Marie favours a collaborative way of working. She invites people to bring their own knowledge about what’s going on and builds from there. Sessions centre on practical steps and short-term goals that fit each person’s day-to-day life.

She draws on Client-Centred Therapy to create a listening space where the person feels heard. Cognitive Behavioral Therapy, or CBT, helps identify and change unhelpful thoughts and behaviours. Solution-Focused Therapy supports quick, goal-oriented planning and small changes that add up.

Ann-Marie has four years of experience and holds BACP accreditation. She practises in the United Kingdom and conducts sessions in English. Her approach is steady and practical, aimed at helping people regain a sense of control.

People can expect clear discussion about what they want to achieve and simple tools to try between sessions. The work is conversational rather than technical, with an emphasis on steps that fit daily life. Ann-Marie supports progress at a pace that feels manageable.

Starting is straightforward and guided. A short matching questionnaire and scheduling step connects someone to sessions that suit their routine and preferences.

How therapeutic approaches translate to online sessions

Client-Centred Therapy is about being listened to and understood. Online sessions give space for that by letting the counsellor reflect what matters most and follow the person’s lead. It is helpful for people who need empathy and a calm place to make sense of feelings.

Cognitive Behavioral Therapy, or CBT, focuses on spotting unhelpful thought patterns and testing small behaviour changes. Online CBT often uses brief exercises and between-session tasks that can be shared over messages or discussed on video. It is useful for anxiety, stress and low mood when people want clear tools to try.

Solution-Focused Therapy concentrates on immediate goals and practical next steps. In remote work this often looks like short planning conversations and checking progress via chat or phone. It suits people who want to break problems into manageable actions quickly.

Finding the right approach is part of the work. The therapist will discuss needs, goals and preferences together and suggest which methods to try first. That choice is revisited as progress is reviewed, so the plan can change if something else feels better.

Online formats - video calls, phone sessions, live chat and text messaging - offer flexibility. Video lets people use visual cues, phone can be easier when bandwidth is limited, and messaging supports quick check-ins or written reflections. These options make it simpler to fit therapy around work, study and family life.