Asma Amjad, NCPS

Asma Amjad is a counsellor who blends practical therapies to help people manage stress, anxiety and low mood. She uses straightforward conversations to build confidence and help clients take steps forward. Sessions are offered in English and Urdu and she works with people from varied backgrounds. Asma holds NCPS, the National Counselling Society registration, and has 15 years of practice in the United Kingdom.

She focuses on everyday problems as well as more complex issues. These include relationship and intimacy concerns, parenting strain, grief and bereavement, and the effects of trauma and abuse. She also supports people dealing with addictions, bipolar mood challenges, eating and sleeping difficulties, and chronic illness or pain.

Asma uses a flexible approach rather than a single method for everyone. She draws on Acceptance and Commitment Therapy, Cognitive Behavioural Therapy, Client-Centred methods and mindfulness to match what a person needs. Sometimes the work is short and solution-focused; other times it is longer to address deeper patterns such as attachment or abandonment issues.

Typical sessions involve talking through current problems, learning practical skills to manage symptoms, and setting small steps to try between meetings. She pays attention to self-esteem, anger, codependency and control issues when they appear. Her style is calm, non-judgemental and aimed at helping people regain a sense of normality.

People who choose online sessions can use video calls, phone, live chat or text messaging. To begin, clients complete a short matching questionnaire and then schedule sessions according to availability.

Therapy approaches and how they work online

Asma commonly draws on Acceptance and Commitment Therapy and Cognitive Behavioural Therapy to help people tackle painful thoughts and get on with meaningful life activities. ACT focuses on noticing thoughts and choosing actions that match personal values rather than getting stuck trying to control every thought. CBT looks at how thinking and behaviour interact and teaches practical skills to reduce symptoms such as anxiety, low mood or unhelpful habits.

She also uses client-centred listening to provide a respectful, non-judgemental space where clients can set their own goals. Deciding which approach to use is a collaborative process. The therapist will talk with the client about their needs, goals and preferences and together they will try approaches that feel like a good fit and adjust over time.

Online work is offered by video call, phone, live chat or text-based messaging to suit different situations. Video lets people see non-verbal cues and have a fuller conversation. Phone sessions need less bandwidth and can fit into a busy day. Text chat or messaging can be used for short check-ins or when written reflection helps. These options make therapy more flexible and easier to attend around work, caregiving or travel commitments.