Samantha Salmon, BACP

Samantha Salmon helps people who are feeling overwhelmed by stress, anxiety, relationship strain, trauma, grief or low self-esteem. She is a BACP counsellor with 12 years of professional experience and works from the United Kingdom. Her approach aims to make therapy straightforward and practical for people juggling busy lives.

Samantha believes people are the experts in their own lives and that therapy is a collaborative process. She listens first, then helps clients spot patterns and try small changes that can make daily life easier. Sessions focus on what matters most to each person rather than on labels or jargon.

Her work includes supporting people affected by domestic violence and those facing the emotional strain of chronic pain, illness or disability. She also helps with communication problems, control issues, divorce and separation, and the guilt and shame that can follow big life events. Practical coping strategies are combined with space to process feelings.

Samantha uses a mix of approaches to fit different needs, drawing on client-centred methods, cognitive behavioural ideas, mindfulness and solution-focused work. This allows her to switch between talking through feelings, trying behavioural experiments, and setting short-term goals. The aim is steady progress, not instant fixes.

People who come to her often want clear steps they can take between sessions as well as a calm space to talk. Samantha supports those trying to rebuild after hurts, find purpose in midlife, manage panic or cultivate more self-compassion. She communicates plainly and keeps each session focused on practical next steps.

Practical approaches for online therapy

Samantha uses client-centred work to build understanding and trust. This approach means the client leads the conversation and the counsellor follows, helping people reflect on their thoughts and feelings and decide what matters most to them.

She also uses cognitive behavioural therapy or CBT, which focuses on identifying unhelpful thoughts and testing small changes in behaviour. CBT is useful for managing anxiety, panic and low mood by giving clear steps to try between sessions.

Finding the right approach is part of the work together. Samantha discusses goals and preferences and then chooses methods that suit each person. This collaborative planning lets clients try different techniques and keep what helps most.

Online therapy gives practical flexibility. Video calls allow face-to-face conversation when more personal contact helps. Phone sessions suit those with limited bandwidth or who prefer not to be on camera. Live chat and text-based messaging work well for shorter check-ins, quick coping tools or for people who find writing easier than speaking.

Across formats the focus is on useful steps, regular review and fitting therapy into daily life so people can make gradual, sustainable change.