Wing Yi "Jade" Cheung, BACP

Wing Yi "Jade" Cheung helps people facing low self-esteem, LGBT concerns, trauma and abuse, career stress and life transitions. She speaks English, Mandarin and Cantonese and works from the United Kingdom. Jade uses straightforward language and a calm presence to guide conversations about difficult feelings.

Jade draws on eight years of experience working in both the UK and Hong Kong. She aims to make sessions feel like a judgement-free place to talk about anxiety, depression, motivation and anger. Sessions focus on practical steps as well as understanding patterns that keep problems going.

Her approach blends techniques from cognitive behavioural therapy, acceptance and commitment therapy and attachment-based work. That means she helps people notice unhelpful thoughts, learn coping skills and build clearer relationships with their values and needs. She also uses elements of dialectical behaviour therapy and client-centred counselling when they suit a person’s goals.

People come for help with body image, guilt, loneliness, communication problems and multicultural issues. Jade supports those wanting to work through feelings of emptiness, abandonment or difficulty with commitment. She also helps with caregiver stress, finding purpose and exploring sexuality in a thoughtful way.

In sessions Jade aims to be warm and direct. She asks practical questions and suggests small experiments to try between meetings. Her style is collaborative - she helps people set goals and checks in on progress as therapy continues.

How Jade’s approaches work online

Acceptance and Commitment Therapy helps people notice unhelpful thoughts and commit to actions that match their values. It is useful for low self-esteem, anxiety and life transitions. Attachment-Based Therapy looks at how early relationship patterns affect current connections and communication, which can help with abandonment, intimacy and trust issues.

Finding the right approach is a collaborative process. Jade will discuss goals and preferences and try methods that suit each person. Together they check what feels useful and adjust the work as therapy continues.

Online sessions are offered by video call, phone, live chat or text-based messaging to make therapy flexible. Video calls let people work face to face when that helps. Phone sessions use less bandwidth and can fit into a short break. Live chat and messaging suit people who prefer written check-ins or want ongoing contact between meetings. These options make it easier to fit therapy into a busy life and to access support from different locations.