Jay Cook, NCPS

Jay Cook is a counsellor who uses practical, evidence-informed approaches to help people manage stress, anxiety and life changes. He works with issues such as depression, addictions, relationship and intimacy difficulties, and concerns related to LGBT identity. Jay holds NCPS and has five years of experience supporting people from varied backgrounds.

He keeps sessions straightforward and collaborative. Conversations focus on what is happening now and what steps feel possible. Techniques come from approaches like cognitive behavioural therapy and acceptance and commitment therapy, used to build skills for coping and making clearer choices.

Jay also pays attention to how attachment and past relationships shape current patterns. That perspective helps when people struggle with abandonment, communication problems, or trust. He draws on dialectical behaviour therapy when emotions feel overwhelming and a steadier way of responding is needed.

Practical matters are discussed openly - goals, what to try between sessions, and ways of measuring progress. Jay aims to make each session useful and easy to understand, with short-term tools and longer-term focus where helpful.

He offers sessions in English and works with people in the United Kingdom as well as international clients. Getting started is a simple online process that includes a short matching questionnaire and scheduling based on availability.

Approaches that translate well to online therapy

Acceptance and Commitment Therapy (ACT) focuses on clarifying personal values and taking small actions that align with them. It teaches techniques to notice difficult thoughts and feelings without letting them dictate behaviour, which can help with anxiety, depression and life transitions.

Cognitive Behavioural Therapy (CBT) looks at links between thoughts, feelings and actions. It offers practical exercises to challenge unhelpful thinking and build skills for coping with stress, worry and low mood. This approach works well for short-term goals and homework-based practice.

Finding the right approach is part of the work. Jay will discuss which methods fit a person's goals, needs and preferences and adapt the plan together. The choice of techniques is collaborative and can change as progress is made.

Online sessions are offered by video calls, phone, live chat or text-based messaging to make therapy more flexible. Video is useful for face-to-face conversation and visual cues, phone can be easier if bandwidth is limited, and messaging suits brief check-ins or people who prefer writing. These options help fit therapy into busy schedules and different time zones, and let people choose the format that feels most manageable for them.