David Cuff, BACP

David Cuff supports people who are facing stress, anxiety, grief, relationship difficulties, low self-esteem and life changes. He offers help for addiction, trauma and abuse, sleep and eating problems, and challenges linked to identity including LGBT concerns. David’s style is gentle and relational, and he follows the person’s lead in sessions to explore what matters most right now.

He uses a person-centred stance that treats the client as the expert on their life. This means listening closely and helping people make sense of their experiences. He also pays attention to the body and how physical sensations relate to feelings and memories.

David works from a broad humanistic perspective. That includes emotionally-focused ideas about how important relationships shape feelings, and Jungian and existential ways of looking at meaning, identity and personal choice. He believes many difficulties have roots in early life and attachment, and he helps people notice patterns formed long ago.

His sessions aim to draw out a client's internal resources so they can live more fully in the present. He takes a non-judgemental stance and is LGBTQI+ affirmative. He recognises neurodiversity as a difference rather than a disorder and attends to the whole person, including external life factors.

David holds the BACP credential, awarded after postgraduate study in humanistic psychotherapeutic counselling. He has seven years of clinical experience in the United Kingdom and works with adults on a wide range of emotional and practical concerns.

How his approaches translate to online therapy

Client-Centred Therapy puts the client at the centre of the work. The counsellor listens closely and mirrors what is shared so the person can feel understood and choose the pace of change. This approach helps with stress, low self-esteem and decision-making in life transitions.

Emotionally-Focused Therapy looks at patterns in relationships and how emotions keep those patterns going. It helps people name and shift strong emotional responses and improve how they relate to others, which can ease anxiety and intimacy problems.

Finding the right approach is part of the work together. The counsellor will talk through goals, preferences and what has or hasn't helped before. They will suggest ways to combine methods and invite the client to shape the plan so it fits their needs.

Online sessions are offered by video call, phone, live chat and text messaging to fit different lifestyles. Video calls allow face-to-face conversation, phone sessions can be simpler when bandwidth is low, chat is useful for short check-ins and messaging suits people who prefer written reflection. These options make it easier to schedule therapy around work, caregiving and travel, and support continuity of care when in-person meetings are difficult.